It’s been a long, strange trip for Amitree. The company has raised $7 million to grow its Folio assistant for real estate agents. Terms: slkt.Real estate tech startup Amitree is making life easier for real estate agents, which it hopes will make life even easier for the homebuyers they work with. Agent & broker images used with permission.
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Discounts available for Premier Coaching when full-payment is made upfront at time of enrollment. Financing options are based on 12.99% APR simple interest with a 36 month term and no pre-payment penalties. We offer pre-approved financing with no interest if paid in full within 185 days from date of delivery. That success has enabled the company to generate $7.1 million in funding led by Vertical Venture Partners, bringing total funding to about $13 million. That adds up to about 5 percent of all real estate transactions in the U.S., Amitree estimates. It has managed more than 200,000 transactions to date. Launched about a year ago, Folio is gaining attention among real estate agents, with more than 30,000 downloads. It then automatically categorizes the emails, files, and contacts related to each transaction When agents connect Folio to their email inbox, Folio analyzes the inbox for keywords and phrases that identify that an email thread is about a transaction. They also are handling multiple purchases at any given time and tracking where each client is in the process can be a challenge.įolio is a Google Chrome extension that connects with real estate agents’ email accounts and acts as a smart assistant that processes millions of emails to help understand what is happening with each transaction they manage.įolio helps busy real estate agents organize and manage their transactions right from their email inbox. Just like clients, real estate agents have a checklist of items they must complete as they usher clients through the closing process. “The best pathway to a better buying experience comes from empowering the real estate agent.”
As a result, Amitree went back to the drawing board and came up with a new product called Folio that was targeted at real estate agents.Īmitree CEO Jonathan Aizen said this tool is designed to make real estate agents’ lives easier. It was a list with all the things a consumer needed to accomplish while purchasing a home.īecause buying a home isn’t something a typical client does every day, or even every decade, repeat business can be a challenge.
A real estate tech startup is poised to make life easier for real estate agents as it has raised $7 million to grow its Folio assistant for agents.Īmitree originally launched with Closing Time, a consumer-facing tool to help usher homebuyers through the closing process.
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